As part of my myspace research, I decided to look into JLS and explore the music page to find out the band branded and positioned themselves and how their music genre was made obvious through the design of their page layout. I was also interested in investigating what music, videos and comments they posted on their profile.
What content do you find?
While browsing through JLS’s myspace music page I came across a comment posted broadcasting the name and details of their new single “She Makes Me Wana” and giving directions to the link that they can download their new single at, that is, iTunes.
Additionally, the band also have a links box at the top of their profile page providing their fans with links to their other websites such as their official facebook, twitter and flickr pages. 
Similar to most music pages, JLS have a photograph of themselves along with their statement JLS signature which is often branded and displayed on their music albums/singles and on their other merchandise.
What evidence of branding and positioning can you find?
Whilst browsing through their myspace page I came across quite a few things that had been posted by the band to show evidence of them trying to brand themselves. For example, the band has an area on their music page depicting the dates and locations that the band are going to be on tour or appearing at events. However, the band has posted a comment explaining to their fans that at the moment there are no upcoming shows or events.
Furthermore, the band have a small section on their music page which allows their fans to listen to their songs, albums and playlists by selecting one of the following links. It also lists the amount of times the song has been listened to and viewed. In addition, JLS have also imported their new single “She Makes Me Wanna” official music video and the CD cover for it. 
Is the music genre of the artist made obvious through the design?
Although it can be quite hard to depict the music genre of the artist or band through the design of their myspace music page; I believe that JLS have managed to illustrate this exceedingly well, due to the fact that whilst the genre of their music is ‘Electro/Powerpop’ - if you look at the colours the band have decided to use for the layout of their profile they have decided to use bright neon colours such as pinks, greens, yellows and oranges which begins to create that electro/pop vibe; successfully portraying the music genre of the artist through the colours and contrast of their profile design.
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