Knock You Down – Keri Hilson ft Ne-Yo and Kanye West:
The video that I am going to deconstruct using Goodwin’s points is Keri Hilson’s ‘Knock You Down’ featuring Ne-Yo and Kanye West due to the fact that this video illustrates genre characteristics, relationships between lyrics and visuals and it is a narrative video which tells the story of how a girl feels after being hurt by her partner. I chose this video to analyse as there are some special effects and editing transitions that I am hoping to incorporate and replicate myself.
1. Music Video demonstrates genre characteristics:
Throughout this music video there are several references made depicting the genre characteristic of the song, however the most powerful and significant image which displays this, is when the video reaches 2:17. This is when Keri is illustrated dancing and flaunting her body to the camera in time with the beat. She is exemplified dancing in a way whereby her moves are sharp, strong and sexy. The dancing that the singer performs in her music video clearly portrays an element of hip-hop and electropop which are the genre characteristics of her video.
2. There is a relationship between lyrics and visuals:
In this video there is a distinct relationship between lyrics and visuals as they are amplified. This is depicted at 1:23 when Keri sings “You knocked me down,” as the camera focuses on Keri and shows her body floating in the air as she slowly begins to fall down on top of her bed illustrating that she has been ‘knocked down.’ Additionally, they do the same for the lyric, “I used to be commander in chief,” as Ne-Yo raises his hand to his head doing the salute sign that commanders and sergeants did to show respect to one another. Clearly, visuals and lyrics work exceptionally well together here.
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At 1:23 - "You knocked me down." 3. There is relationship between music and visuals: The video begins with a very slow, quite sound being played in the background of the scene to depict that Keri is dreaming and is not conscious. During this time, we also here Keri say “this shouldn’t happen to me,” suggesting that she has just come round from her dream. However, seconds later the music suddenly increases and gets louder as the beat becomes stronger and faster, resembling what might be a base drum as it overpowers the mellow, quite tune that was originally heard at the beginning of the video. When the beat suddenly speeds up, the camera shots and images also speed up according to the individual beat of the song. This goes together well with the bright, colourful images, that is, close up’s of Keri Hilson and Kanye West’s face. Music and visuals also work together nicely in the video.   At 0:43 4. The demands of the record label will include the need of lots of close up’s of the artist and the artist might develop motifs which recur across their work. Keri Hilson, Kanye West and Ne-Yo are each represented as being the main stars of the video. They are each represented by the use of close ups of their face which allows the audience to feel as though they can connect with them as they are able to feed off their facial expressions and emotions. Certain close up’s depict an artists charisma, confidence, attractiveness as they stare into the camera providing the audience with their full attention and with a warm, gentle smile.  At 1:00  5. There is often intertextual reference (to films, TV programmes, other music videos) There are quite a few intertextual references made in this music video, these being the opening credits at the beginning of the music video as it displays the name of the single and the names of the three singers staring and singing in the video. This is similar to films openings as during the beginning of the film the credits will appear on screen displaying the names of the actors and actresses followed by the title of the film. Furthermore, at 2:25 Ne-Yo sings “Miss Independent,” which is the name of his previous single. This is another intertextual reference as he is referring back to his earlier single and promoting it through this song so people will still go out and buy it.  At 0:05  |
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