Potential Songs for our Music Video:
1. Signed artist: Avril Lavigne.
Genre: Pop punk, power pop and pop rock.
Potential song: Girlfriend
Avril Lavigne is a Canadian singer-songwriter whose music consists of messages of self empowerment from a female or a young person’s view. Avril quotes, “songs are about being yourself no matter what and going after your dreams even if your dreams are crazy and even if people tell you they’re never going to come true.”
Her hit single “Girlfriend,” was released as the lead single from her upcoming album ‘The Best Damn Thing.’ The lyrics revolve around the protagonist having a crush on another girl’s boyfriend, declaring that she should be his girlfriend.
I have chosen to use this song as a possible track idea for my music video as it is upbeat enabling a variety of different and fast paced editing ideas to be used, whilst perhaps incorporating a choreographed dance sequence to go along with the fast tempo track.
However, there is a downside of using this upbeat song, which is that because the beat of the song is so fast it could be quite difficult to mark out each beat of the song in order to edit the video and change the shots efficiently making cutting very challenging. Therefore, this could result in having shots edited which do not go in sync with the song.
Additionally, by using this song as a possible track choice, this track could have the potential to be aired across radio stations such as Kiss 100 and being broadcasted across music channels such as MTV.
2. Signed artist: The Pussycat Dolls
Genre: Pop and R&B
Potential song: I Hate This Part
The Pussycat Dolls are an American pop and R&B girl group and dance ensemble based in Los Angeles
Nicole explained to audiences that this song was one whereby they wanted to “explore all different emotional sides of this song in making this video.” ‘I hate this part’ is about a person who knows that their relationship is over, and needs to end it, which is the hardest part and the part they hate.
This song is a pop and R&B track sounding much like what we like to hear in the charts today. By choosing this song as a possible track for my music video, it opens the door to many editing and special effect ideas as the track is quite a slow song with sections of the chorus becoming fast paced. This song is a clever track to use in order for me to display some of the skills that I have picked up on and learnt over the last two years of my course, that is, using wire-framing and displaying two shots on top of each other by blending them together to create a shadowed effect. Additionally, I thought that by choosing this song I could decide if I wanted to, to use a narrative storyline through some of the verses of the song displaying the breakdown of a couple’s relationship with perhaps opening the door to a dance performance when the song becomes upbeat.
The only disadvantage of this track is that because the song was recognized as being the albums best number it could be difficult to re-invent this song in order to make it my own and I could find difficulties in promoting this to a wider target audience, that is, people aged between 13-29. Additionally, another problem I may be faced with is the fact that because sections of the song are fairly slow and the beat of the song isn’t very fast paced, I would need to ensure that the shots which depict the emotion between the girlfriend and her boyfriend come across as being interesting rather than dull and boring, resulting in losing my audiences attention. My aim would be to engage the audience’s full attention with an aspect of exploring the emotional sides of this song as well as incorporating a fun and enjoyable performance to watch as well.
3. Signed artist: Leona Lewis
Genre: Dance-Pop, R&B and Soul
Potential song: I Hate This Part
Leona Lewis is a British singer and songwriter who first came to fame when she won the third series of ‘The X-Factor’ in 2006. Her hit song ‘Forgive Me’ is featured on her debut album ‘Spirit.’ The track is an R&B, dance pop and soul song and lyrically refers to a girl who has found new love and is asking for forgiveness to her old love.
The single received many positive reviews for music critics, in fact the BBC quoted, “Forgive me is a danceable funky pop song” whilst another critic said that the song showcases her voice of ‘fire and honey’ and the track is ‘bouncy and youthful.’
I chose this track because I believe that there is a lot that I could do with the song as it is original. Additionally, what appealed to me most about this song is that I reckon I could make the video potentially creative and different using a variety of performance, concept and narrative styles. Again, because this song is exceedingly upbeat and consists of a fast tempo it would make it easier to make out the beats within the song especially when wanting the edit the necessary footage for my video. Furthermore, the beat of the song changes and speeds up in each of the chorus’s and speeds up further in the final chorus of the song allowing a lot of fast paced editing and efficient dance scenes and performances to be incorporated into these specific sections of the song.
By using this song as a possible track choice, this track could have the potential to be aired across many radio stations such as Kiss 100, Smash Hits etc and being broadcasted across music channels such as MTV, The Box, 4MUSIC and VIVA.
4. Signed artist: Jennifer Lopez
Genre: Dance-Pop
Potential song: Papi
The song ‘Papi’ is sung by American recording artist Jennifer Lopez which is taken from her seventh album ‘Love.’ Lyrically, this song revolves around Lopez’s love to dance and perform around lots of men all over the city after she eats a mysterious love cookie.
This song was leaked on Lopez’s facebook page and wasn’t meant to be released until later on in the year, however due to positive reviews from music critics stating that this song is one of the highlights from her album ‘Love’ her record company decided to promote the track and release a video for it. The opening melody of this song has been previously incorporated into her dance-breakdown scene in another music video for Lopez’s second single, “I’m into you.”
‘Papi’ is a Latin and electro flavoured, up tempo, dance-pop song whereby the melody is motivated by loud, fast, beating drums. The loudness and frequent beat of the drum throughout the song would come in handy for me when editing the video as it would allow me to clearly establish where the beat changes in the song so that I could mark this out. By marking out each individual beat on the timeline of the track, this will enable me to edit the footage I have shot sufficiently and mix each of the shots about in order to make the video more dramatic, exciting and exhilarating, hopefully engaging the audiences full attention. For me, I would probably decide to film this video as a performance and concept video as the song appears to reflect that of a club song – so I believe that it would be appropriate to film scenes of the artist dancing in a club or at a party, whilst still incorporating a variety of shots whereby the artist performs into the camera singing.
A downside of using a fast paced song is that since the beat of the song is so fast it may become difficult to mark out each beat of the song in order to edit the video and change the shots efficiently making cutting very challenging. Therefore, this could result in having shots edited which do not go in sync with the song and could jump cut between shots two quickly causing the audience to lose their focus and not understand what is going on as they won’t be able to properly grasp the content of the video.
Additionally, by just having the video consist of predominantly performances, this might in fact bore the audience as they might become uninterested in the artist and lose their focus. Perhaps a way of making this video more successful would be to have a think of other options which could be incorporated into the video such as special effects or a small narrative scene which could be added to make the video more appealing to our target audience, that is, 13-29.
However, because this song reflects that of a club track, it would probably only engage those aged between 17-24 which would have been to narrow of an audience for us. Clearly, we wanted to choose a track that would engage and draw in a wider audience whereby the song would appeal to them and would target the audience that we are trying to reach out to, that is, 13-29.
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