Representation in Music Videos:

For our music video "Hate This Part Right Here," both Khushel and I have decided to have one main protagonist who is going to be the singer and lead dancer in the performance and narrative. However, when observing and watching already made music videos, it becomes noticeable that woman are usually depicted into two very different and unappealing choices, the first being the innocent, girl next door stereotype who is seen as the most appealing choice in videos, for example 'Taylor Swift' in her video "Mine."



Whilst the second role model is depicted as the promiscuous, raunchy and seductive woman who often exploits and takes advantage of their sexuality in order to over power their partner in videos and what’s more draw in their target audiences, for example Rihanna in her video "S&M."



Additionally, in music videos that are created in today’s climate, the genres that fit the characteristic of R&B, Hip Hop and Rap, are often known for how they represent woman through the lyrics and main footage in their videos. Women are portrayed in a negative light - as sexual objects by dressing semi-naked and wearing minimal clothing as they move and dance in a circular motion around the artist seductively, flaunting their body to their audiences. This scene is a cliché convention which has been re-used over and over again to exploit woman’s sexuality in music videos and can be seen in Mohombi ft Nelly's video "Miss Me."



We have decided as a pair that we don’t want to be another group that exploits woman in music videos in order to draw in our audiences. We want to be able to take hold of audience’s attention by the talent and aptitude of the artist. We want the artist to feel as though their fans and audiences know them for who they are as a respectable and highly regarded singer and not for the exploitation of their sexuality and being known as “the hot one.” What is more, is that we want our protagonist and artist to be portrayed as someone who is well thought-of and decent and if anything an artist that encourages teenage girls and young adults to imitate and respect their idols. For instance Jordin Sparks in her video "Battlefield."