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Saturday 19 November 2011

Feedback on for the rough cut of "Hate This Part Right Here:"

After editing the rough cut for our music video "Hate This Part," we decided to present our video to our target audience, that is, people aged between 13-29 to see what their views on our video were. We wanted to find out what our target audience liked and disliked about the video and what scenes/effects/shots could be altered in order to make the video more sufficient and successful. Below are the comments we recieved from our audience.

What did you like about the video?
- I like the narrative style because it really brought out the sadness of the song. I think a song of that nature conveys a message that people connect with and the 'reality' of the story emphasises this. It is the kind of song/video combination that people think, 'yeh... I know how that feels.'

- Locations were good in that it was all believeable and familiar. Casting was really good too, you and your boyfriend look good and look like a believable match.

- The arrangement, timeline and narrative come together well. It is certainly well organised and put together such that is makes sense. The dancing was also very good. (Feedback given by a male in his mid 30s.)

- The video was really good, both you and your boyfriend's acting was amazing and believeable. The dancing was also brilliant, great location and was good to see a performance in the video to break up the narrative and scenes of you and your partner looking upset. Was definitely impressed with the video! (Feedback given by a male aged 23.)

- The video is really good and well made. It is well plotted and the shots were all fantastic. (Feedback given by a male aged 17.)

- The video was brilliant. You look like an actual popstar and you are your boyfriend look like a real couple. Well acted! Also, dance scene was very good, love the dance moves. (Feedback given by a female aged 17.)

What did you not like about the video and what could be changed in order to make the video more successful?
- Technically, it was reasonably tight. However, it'd come across better if I could see that you genuinely were singing. Yet, syncing was genrally very good but could be sharpened in other places... you singing would of course reduce sinc issues.

- Also, there are some crew shadows which were visable at times (when your dancing in the day time I think.) [Feedback given by a male in his mid 30s.]

- One critiscm of the video is that I though some of the words were out of sync with one another but other than that the video was very good. ( Feedback given by a male aged 17.)

- The only critiscm for the video is that the scene where your walking in the park is quite shakey. Perhaps this could be re-filmed or taken out for another shot. However, still a great video. (Feedback given by a female aged 17.)

Below is a very in depth piece of feedback that a friend of mine wrote for me based on my music video. I thought her feedback would be exceptionally helpful as a part of her job consists of analysing media texts and videos. (Feedback given by a female aged 22.)

Feedback for Yasmin’s video
Love the car scene at the beginning; it fits well with the song and is a good shot – not too close and not too far.
Love how you used different shots (close ups, full length etc) for the dance routine (Wembley station location)
One criticism for me personally is the location/space of where you are dancing at the station – the song is slow and quite a sad song so I feel that the clip doesn’t fit in well enough with neither the song nor other parts of the video. I.e. if the space around you was limited and you didn’t have so much empty space around you, the audience would have focused more on you dancing rather than the background as such. Also, the reason why I feel it doesn’t fit with your other clips is because for example, the scenes of when you are sitting in the car/ you are sitting in your room/the guy in the video is on the floor – these images are quite upsetting/dull and show close ups (not necessarily because it’s in black and white) but because when you are watching you feel the emotion of the song, but the clip of you dancing drifts you from the song. For example, if you zoomed in on the scenes and did more close ups when you are dancing it will show less empty space and will fit together better. Also, when you 3 girls were dancing, would be good to see some extreme close ups of your faces to see your emotion.
Love the scene of the guy in the video sitting on the floor and when you are in the bedroom alone. My extreme FAVOURITE part is when you and the guy are fighting outside the station – LOVE IT – worked with the song really, really well! AND also, I absolutely LOVE the close up of you when you are singing into the camera, not only do you look amazing but in most emotional music videos you usually see a close up of the singer to show emotion and so that the audience feels a connection with the artist.
Just saw the bit where you 3 girls are dancing at night – even though there is still empty space around, the scene worked well because it was in the night and you used a lot of close ups and mid shots.  Also, you separated the shots – you were fighting with the guy, then you showed the dance routine, then you showed the fight scene again, then you showed the dance routine again… that worked very well because you still know that you’re watching this music video. When you have different clips put together during the fast part of the song, it works well because you’re not just watching one continuous clip – when you watch one continuous clip you start to look and notice things that are irrelevant. The fact that you switched from one clip to another makes it quick and gets the audience to carry on watching  because it starts to feel like a story and you want to know how it’s going to end.
Loved the ending was brilliant!

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